Piloti Shoes Strike F1 AlphaTauri Deal

5th March 2020 | By Malcolm Carter
Piloti Shoes Strike F1 AlphaTauri Deal

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Piloti team up with Scuderia AlphaTauri for 2020 F1 season

Piloti driving shoes have long been associated with quality, comfort and driving performance. In 2020 they can add another association - Formula One!

F1 remains the absolute pinnacle of motorsport. The ultimate test of man and machine. Piloti Shoes are proud to sponsor Scuderia AlphaTauri Honda for the 2020 F1 season.

With the exciting and experienced pairing of Daniil Kvyat (#26) and Pierre Gasly (#10) in the driving seat, we're sure this will be an adrenalin fueled year for the AlphaTauri F1 Team. As an Official Partner, Piloti will be supplying the entire support team with footwear.

This exciting partnership is a proud moment for Piloti and Managing Director, Stephanie Wetmore states, “At Piloti, we believe that whether it’s building cars or designing shoes, you shouldn’t have to choose between form and function. This new partnership works on so many levels, with Scuderia AlphaTauri’s goals and ambition matching ours, as does their mission to fuse fashion with functionality.”

2020 is the debut season for AlphaTauri Honda, since rebranding from Toro Rosso, after 14 years in F1. Owned by Austrian energy drinks company Red Bull, they will be racing alongside their sister team, Red Bull Racing. The AlphaTauri brand is to align and promote the lifestyle fashion label, also from the parent company. The team maintains the Honda engine with all eyes on the Australian Grand Prix on 15th March to see how they perform.

Whatever happens on the track, we're confident the team will be comfortable and relaxed in the paddock and pit lanes whilst wearing their Piloti driving shoes.


Spring Sale on Now

There is currently 15% off the entire range of Piloit Driving Shoes at Carnoisseur, whilst stocks last - offer ends 13th March 2020.

Carnoisseur also offer a FREE pair of car themed Heel Tread socks, plus FREE delivery and FREE returns. As an Official UK stockist and specialist, why buy anywhere else? We're here to help.


Best Sellers:

Piloti Avenue Cognac - £151.30, Save £26.70
Piloti Pistone X Dark Grey Suede - £143.65 Save £25.35
Piloti Endurance 24hr LeMans Slate Grey - £160.65, Save £28.35


View all Piloti Driving Shoes